Strategy for Growth
Where people subscribe
Driving future growth
The Bango vision is to be where people subscribe.
Bango has a strategic growth plan that leverages our leadership in the fast growing subscriptions economy, which is expected to see consumer spending reaching $600Bn by 2026 (Juniper, 2023). By focusing on enabling content providers to easily bundle subscription services through partnerships with telecommunications companies and similar businesses, Bango positions itself at the heart of this market trend
With a business model that is scalable, high margin and profitable, Bango benefits from the continuous shift to a subscriptions economy.
To maintain high rates of growth, Bango focuses on four pillars:
- EXPAND: Lead the bundling of subscription services through telco channels
- ENHANCE: Use data to differentiate Bango and monetize content providers
- EXPLORE: Identify new bundling opportunities outside telcos
- EXTRACT: Manage the transactional business for cash and profit
Click the boxes below for more information on the four strategic growth pillars:
As content providers look for new ways to attract, engage and monetize subscribers, bundling with telco services is increasingly the answer.
There is clear consumer demand for bundling. Our research highlights rising consumer frustration with the complexity of managing an increasing number of subscriptions. In these surveys, telcos always come out on top when people are asked who they would choose to purchase all their subscriptions from. With telcos already bundling 20-25% of all SVOD (Subscription Video on Demand) services (source: Omdia, 2023), they are the place content providers are looking at to expand their distribution.
