Bango CEO, Ray Anderson and Philip Marcella, CEO at appScatter sat down with Proactive Investors. Watch them discuss how the recently announced partnership between the two business will grow in-app revenues for appScatter’s global community of app developers.
Facebook has published a whitepaper about Libra, its long awaited blockchain based “Stablecoin” – Libra white paper.
The Bango Platform benefits merchant partners by supporting innovative payment methods. This contributes to a thriving ecosystem and enables merchants to use payment insights to market more effectively.
In 2016, Bango held its Alternative Payments Nexus event discussing the “third wave” of alternative payments and the gap they fill in enabling access to paid content. In a 2017 update on the availability of Bitcoin wallets through the Bango Platform, we noted that merchants were discouraged by Bitcoin volatility. Libra is intended to address this challenge by linking it to an asset basket, similar to Ven.
Bango looks forward to participating in Libra to spur the global adoption of Libra over the coming years, alongside other successful currencies, carrier billing and wallets.
Download the latest Progressive Equity Research note covering the recent Strategy Day 2019.
“This note summarises the information delivered at Bango’s Jan-19 Strategy Day and analyses the key messages. In particular, we look at the group’s updated strategy, with its increasing focus on the data opportunity and the new Bango Marketplace product. The core payments business continues to grow strongly and, in our view, the increased focus on data is both strategically sensible and represents a material growth opportunity.”
All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.
On 11 December, Bango announced the launch of Bango Marketplace to investors. This Q&A is focused on the questions that investors have asked about Bango Marketplace and the Bango data monetization strategy in general.
What is Bango Marketplace?
A new product that increases user acquisition and revenues for app developers and opens new revenue streams for mobile operators.
Why would app developers want to use it?
App developers spend 30% (and sometimes more) of their net app store revenues on marketing, to find new users, increase download and installs, and generate more spending in apps.
Developers generate 5x more revenue from in-app purchases than from in-app advertising, but only about 5% of all users purchase. Finding these users is a “holy grail” of app marketing.
Bango Marketplace enables developers to direct their marketing towards selected customer audiences that are more likely to respond, so their marketing money gets a better return.
How does developer marketing become more effective using Bango Marketplace?
Bango Marketplace displays a range of customer segments that have been found to deliver better returns from marketing activity. For example: “People who spend money on music in Indonesia” or “People who spend a lot on strategy games” or “People who have enabled Direct Carrier Billing”.
From Bango Marketplace, app developers choose customer segments in countries they Continue reading →