On 11 December, Bango announced the launch of Bango Marketplace to investors. This Q&A is focused on the questions that investors have asked about Bango Marketplace and the Bango data monetization strategy in general.
What is Bango Marketplace?
A new product that increases user acquisition and revenues for app developers and opens new revenue streams for mobile operators.
Why would app developers want to use it?
App developers spend 30% (and sometimes more) of their net app store revenues on marketing, to find new users, increase download and installs, and generate more spending in apps.
Developers generate 5x more revenue from in-app purchases than from in-app advertising, but only about 5% of all users purchase. Finding these users is a “holy grail” of app marketing.
Bango Marketplace enables developers to direct their marketing towards selected customer audiences that are more likely to respond, so their marketing money gets a better return.
How does developer marketing become more effective using Bango Marketplace?
Bango Marketplace displays a range of customer segments that have been found to deliver better returns from marketing activity. For example: “People who spend money on music in Indonesia” or “People who spend a lot on strategy games” or “People who have enabled Direct Carrier Billing”.
From Bango Marketplace, app developers choose customer segments in countries they Continue reading →
Download the latest Progressive Equity Research note covering today’s 2018 Interim Results.
“The payments business grew strongly, with End User Spend growth of 138% YoY, alongside a first full accounting period of positive EBITDA. The data business (including Audiens) is making good progress, and overall, we believe the group continues to deliver solid operational momentum. The outlook remains upbeat, giving confidence in H2 financial performance.”
All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.
Watch Bango CFO, Rachel Elias-Jones discuss the financial and operational highlights from today’s Interim Results announcement. Rachel covers the doubling of End User Spend for the fourth consecutive year, launches of carrier billing for Google Play in South America and Africa, global roll out of resale technology for leading merchants and the success of the data strategy.
Bango has partnered with Pandora (NYSE: P), the largest music streaming service in the U.S., to power subscriptions through Pandora reseller partners. This service is initially available on a U.S.-based wireless network provider, enabling Pandora to grow the subscriber base for their leading music service.