Strategy for Growth
The technology behind every payment choice
Driving future growth
The Bango vision is to provide the technology behind every payment choice. An increasing share of consumer budgets are spent online, which means merchants are investing a larger share of marketing and technology budgets on increasing the number of people that pay online. Through continuous investment in product development, Bango is creating technology standards in our markets which boost the success of our customers, increasing Bango market share and driving organic growth.
With a business model that is scalable, high margin and profitable, Bango benefits from the continuous shift online of consumer spending and merchant marketing.
To maintain high rates of growth, Bango focuses on:
- Winning more Digital Vending Machine customers (e.g. telcos) on a SaaS license basis, which increases annual recurring revenue (ARR).
- Bringing more digital subscription merchants onto the Bango Platform, which drives more consumer spending activity.
- Winning more payment relationships to grow the ecosystem and generate Audience data.
- Increasing the number of marketing campaigns using Bango Audiences and increasing their spend
- Investing in R&D to develop Bango technology, and in people to support, sell and market products
- Establishing partnerships to market and sell the propositions.
Click the boxes below for more information on how we drive growth:
Products and services are increasingly offered to consumers in the form of a subscription. The revenue predictability is highly attractive to merchants, and consumers tend to engage more broadly when the cost of the service is fixed. Across every retail segment, subscriptions are appearing, and beyond retail, large areas of spending in transportation, health, and financial services, are moving to subscriptions as well.
Increasingly, telcos (as well as other ‘utility’ service companies) are using the appeal of consumer subscription services – particularly in entertainment and lifestyle – to attract and retain customers. Previously, one or two subscription services were offered, but a growing number of telcos are focusing on meeting consumer demand for more subscription services by aiming to become the single platform to help consumers manage those subscriptions.
The Bango ‘Digital Vending Machine’ (DVM) enables the world’s leading telcos – including Verizon, T-Mobile, BT & Liberty Global – to offer their customers dozens of subscription services bundled with their own first-party services. These leaders power growth for Bango by moving the market in the direction of ‘super bundling’ and by positioning Bango technology as the de facto standard powering this business. In addition, these telcos act as a ‘merchant magnet’, bringing additional merchant relationships to the Bango Platform. Once a merchant is integrated to the DVM, any telco connected to Bango can then offer these services to their own customers, driving additional growth.
Growth in this business is generated by onboarding new DVM customers and by existing customers moving up through the license fee tiers. Each time a consumer subscribes to a service through a Bango DVM powered offer, this uses up one “entitlement”. In this way, a single consumer subscribing to many services through the DVM will use up multiple entitlements, boosting the revenue Bango captures from the subscriptions market.
Using unique data insights generated by the Bango Platform, Bango helps DVM customers acquire new subscribers more quickly, scaling them through the entitlement tiers faster. For example, knowing a consumer spends money in a basketball game, means they are a good target for an NBA subscription offer; knowing a consumer already has Netflix, Disney & HBO Max indicates that offering them a music streaming service rather than another TV/Movies service is more likely to be successful.
Alternative payment methods, including direct carrier billing (DCB) and wallets are growing in popularity globally, which brings new paying users to the Bango Platform. Additionally, underlying market growth causes an “organic” increase in the end user spend processed.
Adding new payment routes and new payment methods helps our merchant customers acquire more paying users.
Onboarding new merchants gives payment partners more services to monetize. Existing Bango customers also launch additional services that drive greater consumer spending through the Bango Platform.
Uniquely, by applying data insights, Bango helps customers acquire more paying users and grow end user spend, which drives up the volume of payments processed.
Growth in the Digital Vending Machine and Bango Payments brings more end user spend and more payment data to monetize via Bango Audiences. Bango also brings in external data, such as credit card data, to further expand the pool of data available to create Bango Audiences.
By expanding sales and marketing efforts to verticals outside of gaming, such as fitness, financial trading and e-commerce, Bango is increasing the available market opportunity. In addition, by actively targeting brand agencies as partners, Bango is able to penetrate the broader e-commerce market more quickly.
Onboarding new social media platforms allows marketing teams to use Bango Audiences via multiple social media tools. Expanding the platforms marketers can use Bango Audiences through means capturing more of each customer’s advertising campaign budget.
Using the data collected from launched Bango Audience campaigns, Bango optimizes the performance of new Audiences and future campaigns. This means generating more payers for customers, driving demand for Bango Audiences. More payers also means higher transaction volumes for Bango Payments.
Increasingly merchants in the Digital Vending Machine are using Bango Audiences to find new subscribers for their services. In addition to generating Bango Audiences revenue, it increases the subscription license fees paid by the operator of the vending machine.