As content providers look for new ways to attract, engage and monetize subscribers, bundling with telco services is increasingly the answer.

There is clear consumer demand for bundling. Our research highlights rising consumer frustration with the complexity of managing an increasing number of subscriptions. In these surveys, telcos always come out on top when people are asked who they would choose to purchase all their subscriptions from. With telcos already bundling 20-25% of all SVOD (Subscription Video on Demand) services (source: Omdia, 2023), they are the place content providers are looking at to expand their distribution.

The Digital Vending Machine® is the market leading platform for subscription bundling used by industry leaders across the world. A key growth driver is to increase the availability of subscriptions data and consumer insights that our platform enables, leveraging our unique position serving multiple content providers and resellers.

The Bango platform is agnostic to the channel through which subscriptions are distributed, and while telcos remain the most popular channel demanded by content owners, other channels are emerging.

Our research indicates that financial services (banks, credit unions and digital wallets) are always ranked second by consumers (after telcos) when asked where they would like to purchase and manage their subscriptions.

Investing cash generated by the transactions business in R&D to develop Bango technology, and in people to support, sell and market the high-growth Digital Vending Machine® product.