Bango Business Model
The technology behind every payment choice
The Bango business model is centred around finding new ways to monetize payments by:
Powering the use of alternative payments to reach more paying users
The Bango Platform connects global merchants (Amazon, Microsoft, Google and many others) with payment providers, allowing consumers to purchase goods and services with the payment method of their choice. Bango powers over 100 payment methods including mobile phone bills, digital wallets, utility bills, subscription bundling and future methods yet to be deployed.
Bango charges a percentage of End User Spend (EUS) for processing these payments.
Using the data we collect to provide marketers with a more accurate targeting method
Bango technology packages the data it collects from processing billions of dollars of payments into ‘Audiences’ of users that pay for a similar product or service. Customers, primarily app developers, select the segment of paying user they wish to target – perhaps people who play strategy games in Indonesia – and Bango creates a specific Audience of users who spend money in that target segment. Bango applies this Audience to the app developer’s online marketing campaign via platforms such as Facebook & TikTok.
Bango charges a percentage of the customer’s overall ad campaign spend for use of Audiences.
Virtuous Circle Strategy
By monetizing the payment data processed, Bango is more valuable than just a payment mechanism. Bango enables its payment partners (merchants/operators etc) to grow their revenues faster than they otherwise could.
The growth opportunity attracts more partners to cross over to the Bango Platform, bringing more End User Spend data. This creates a powerful virtuous circle with each side of the business powering the other.
The Bango business model ensures that not only does Bango thrive but so does everyone connected to the Bango platform.
