Today we announced the expansion of our partnership with Entel to include Apple Music.
For anyone unfamiliar, Entel is an innovative communications provider in Latin America, with a strong presence in Chile. Entel provides fixed and mobile phone services as well as broadband. Apple Music – well Apple Music needs no introduction.
Bango and Entel established a strong relationship several years ago, starting with direct carrier billing. Entel selected Bango as its partner of choice to enable its customer base to charge payments, for merchants such as Google and Netflix, straight to their Entel phone and broadband bills.
If you follow Bango, you’ll have heard us speak many times about the growth of subscription bundling as a customer acquisition and payment mechanism. Digital merchants and payment providers (e.g. telcos) are collaborating more and more to acquire and retain users. As a result of the growth in this business, Bango has developed a Platform product– where, for a SaaS style license fee, the telco, or other payment provider, standardizes on the Bango Platform to bundle third-party merchant services. This means Bango technology is used to deliver everything from the customer offer through to managing offer entitlements, upsell, subscriptions and payment processing.
Our partnership with Entel has continued to grow with Entel selecting Bango as its preferred technology platform to power all its third party bundled offers quickly and effectively under a platform licensing deal. In addition to offers for products such as Amazon Prime, Apple Music is now the latest bundled product Entel offers its customers via the Bango Platform. In the fight for consumer attention, subscriptions have become a key battleground for entertainment and lifestyle service providers. The technology that enables digital merchants and their bundling partners to succeed is becoming essential in this rapidly expanding market.