Announcement: Bango Boost version 2 released

Bango announces the launch of Bango Boost v2. Building on the MEFFY award-winning first release, Bango Boost v2 enables major stores and merchants to use predictive insights to:

  • Optimize marketing to increase spending on specific billing routes
  • Target offers at specific customer profile
  • Collaborate with operators to customize campaigns

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Great time to take a look at Bango plc, says Progressive Equity

It’s a great time for investors to take a look at mobile payments firm Bango plc, reckons analyst Gareth Evans from Progressive Equity Research.

In a recent interview with Proactive Investors, Gareth states how future growth is likely to come from a number of areas. Firstly expanding the geographical reach and working with increasing numbers of operators. Secondly, and significantly, as people start to use mobile phones to pay for other services, including physical goods. “Suddenly it becomes a much broader market, which both the mobile operators and thereby Bango can start to address,” said analyst Evans.

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Announcement: Directorate Changes

Bango announces a number of changes to its Board of Directors, effective today, to support Bango’s position at the centre of the global market for monetizing digital content.

Read the full announcement here

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Bango Boost is shortlisted in the Engagement category at the Meffys 2016

Bango Boost, unique post-launch Bango technology, has been nominated for its ability to enable app stores and operators to actively grow their carrier billing revenues and drive customer engagement. This exciting news follows a recent nomination for the Most Effective Mobile Payment Solution award at next week’s Effective Mobile Marketing Awards, and success at the Payments Awards 2016, where Bango took home the award for Best Alternative Payments Project.

Bango also received a nomination in the Mobile-First Market category at the Meffys, “Bango for Direct Carrier Billing in India”. Recognising the launch earlier this year of Direct Carrier Billing in India with Google Play and Idea Cellular, the first Google Play Direct Carrier Billing (DCB) activation on the Indian subcontinent.

The Meffys dinner and award ceremony takes place December 1st 2016, in London, as part of MEFs Consumer Trust Summit 2016.

This is fantastic news, the Meffys are the most illustrious awards in the mobile industry.

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Bango makes key hire to lead Latin American operations

fernando-diasBango announces that it has hired Fernando Dias to head-up operations in Latin America. This is the latest move in Bango’s strategy to expand global support for app store partners. Based in Bango’s office in Sao Paulo, Fernando will drive the roll-out of Bango’s globally successful model for activating carrier billing across the region.

A long-term and high-profile executive in mobile technology businesses, Fernando has played a leading role in the development of Value Add Services across Latin America. He was Chief Executive of Pure Bros, one of the pioneers of carrier billing for mobile content in the region, and most recently won new business for Minutrade, a business focused on mobile customer loyalty.

“Bango partners will benefit from Fernando’s vast experience working in this region”, said David Keeling, Chief Operations Officer at Bango. “We know that Latin America is a region where app stores are very keen to reach more customers, Bango is committed to working with operators and other payment providers to meet that need”.

Bango has a successful history in the region, having launched carrier billing for the BlackBerry app store in 2013 in Chile, Colombia and Mexico, and then the Window Phone and Mozilla Firefox content stores across multiple countries. Last year, the first ever launches of Direct Carrier Billing for Google Play in Latin America were completed by Nextel and Iusacell in Mexico, enabled by the Bango Payment Platform.

Latin America as a continent represents a significant opportunity for the major app stores to leverage carrier billing. With his wealth of local knowledge and extensive network of relationships across operators and mobile stores, Fernando will work with Bango partners to open up access to the full app store experience across Latin America.

Commenting on his new role, Fernando said: “I am excited to be joining the winning app store carrier billing provider. Bango is perfectly positioned to fill the huge gap in Latin America that limits full access to app store content by supporting our partners including Google, Amazon, Microsoft and Samsung, to roll out carrier billing across Latin America.”

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What does Bango do?

Bango make it easy to pay for digital content such as apps, games, music, video and software. Watch this animated one minute explainer video to find out how Bango delivers the highest payment success rate for the world’s leading app stores.

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PERL report: Investment strategy delivers strong growth

Progressive Equity Research have published a new report about Bango ‘Investment strategy delivers strong growth‘, covering the significant organic and non-organic operational progress that Bango have made since focusing the Bango Payment Platform towards app stores in 2012.

“Bango has demonstrated considerable operational momentum over the recent past. Organically, the business has seen impressive geographic expansion and significant investment has been made in the product suite. Furthermore, the recent BilltoMobile acquisition in the US more than doubles FY15 end-user spend. We note that the strong growth in the business comes with no increase in the company’s cost base during the last two years, a testament to the power of its technology. Bango shares currently trade at around 55% of the September 2012 level.” Progressive Equity Research Limited (“PERL”), 2016.

The report covers key strategic factors that are delivering strong growth, including:

  • Major geographic expansion with strong market presence
  • Market-leading product suite that accelerates DCB customer revenue and growth
  • Transformational M&A making Bango the dominant US DCB provider

Click here to download the report.

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