Acquisition of Audiens to accelerate data monetization business
Placing of £5 million to fund Acquisition
Expected to add to group Revenue immediately and boost 2019 profit
Benefits for Bango Customers and mobile operator partners
Bango announces a placing of 2,777,778 new ordinary shares (the “Placing Shares”) at a price of 180 pence per share (the “Placing Price”) to raise £5 million (the “Placing”). In addition, Bango announces that it has acquired 98.45 per cent. of Audiens SRL (“Audiens”), the data management subsidiary of Digitouch S.p.A (DGT:Borsa Italiana) (” Digitouch”), from Digitouch, Marko Maras, Sodapao S.R.L., My Draco S.R.L. and Fabrizio Ampollini (together the ” Sellers ” ) (the “Acquisition”). The Acquisition is not conditional on admission of the Placing Shares to the AIM market. Continue reading →
Delivering Amazon Prime memberships to customers through Airtel
Bango has expanded the use of its platform to provide resale and bundling technology to Amazon, enabling customers to sign-up to Amazon Prime in India through resellers that offer product bundles.
India’s largest mobile network operator, Bharti Airtel, is the first to make Amazon Prime available as part of a bundled package offered to its customers. Eligible customers can activate the offer through the Airtel TV app, entitling them to enjoy the benefits of a free one-year Amazon Prime membership.
The Bango Platform ensures that the moment the customer accepts the service it becomes active and they receive uninterrupted access for as long as they continue to subscribe. This launch represents a new application of the Bango Platform to enable reselling at scale.
“Bango partners have identified another way to meet customer needs for instant, uninterrupted access to the best content and services. Bundles and resale are a natural business model extension for merchants wanting to increase customer reach”, commented Ray Anderson, CEO, Bango. “This launch highlights the versatility of the Bango Platform and strength of relationships that have seen Bango take partners into new territories, for new types of goods and services, through one, standard platform.”
This launch follows the successful launch of Direct Carrier Billing (DCB) for Amazon retail customers in Japan (June 2017), which then expanded to customers of Amazon Prime and Prime Student membership programmes (November 2017).
Download the latest Progressive Equity Research note covering the recent trading update.
“Bango has announced the launch of carrier billing for Netflix subscribers in Mexico. The company has also confirmed that the overall business performed strongly during H2 17E, with the key End User Spend (“EUS”) metric having more than doubled over FY 16A (+105%). Furthermore, with a £4.8m cash balance, the Group’s financial position remains solid”
All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.
With the value of 1BTC passing $10,000 there has been a lot of publicity about Bitcoin in particular.
The Bango Platform has enabled a wide range of Direct Carrier Billing routes, mobile operator wallets and other payment methods for its customers. Over the last few years, people have asked Bango for a view on when Bitcoin wallets or direct Bitcoin, J-coin, Ethereum or whatever might be supported.
Bango has prototyped using Bitcoin wallets as payment instruments, so the platform is ready for Bango merchant partners to use Bitcoin wallets when they become interesting to those customers. There will be no technical work for them to accept it as it’s like another Mobile Network Operator (MNO) wallet.
Large merchants have told Bango that first they want mass adoption of Bitcoin – at present it is low. Secondly, the volatility of Bitcoin is a problem. Major merchants operate on small margins when reselling content or services. They normally buy in a fiat currency (for example US dollars) and sell in a fiat currency. Low volatility and years of experience hedging or cross currency de-risking helps if these currencies differ.
With Bitcoin they see no such protection – they are very nervous about volatility, and Bitcoin is very volatile. They could sell a $100 item for $100 bitcoin and then suddenly find they only have $90 worth of Bitcoin.
If and when Bitcoin becomes interesting to Bango customers, the platform is ready to help them.
Ray Anderson, Bango CEO updates Proactive’s Andrew Scott on the Bango enabled expansion of Direct Carrier Billing availability to Japanese customers of Amazon Prime and Prime Student membership programmes.
The extended service is available to KDDI and NTT DOCOMO customers, which account for around three-quarters of all mobile subscribers in Japan.
Ray discusses recent Bango announcements including enabling 9pay wallet for Google Play users in Nigeria and a partnership with Victory Link to enable the major app stores to offer carrier billing in Egypt.