2018 Annual Report and Notice of AGM

Click here to download the Bango Annual Report 2018, click here for the Notice of Annual General Meeting (AGM), here for the associated form of proxy and here for the explanatory notes.

The Bango AGM will be held at 2pm on Friday, 17 May 2019 at the offices of Bango, 5 Westbrook Centre, Cambridge, CB4 1YG.

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Announcement: Final Results

Bango today announces its Final Results for the year ended 31 December 2018.

Read RNS announcement

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PERL note: “Bango evolved”

Download the latest Progressive Equity Research note covering the recent Strategy Day 2019.

“This note summarises the information delivered at Bango’s Jan-19 Strategy Day and analyses the key messages. In particular, we look at the group’s updated strategy, with its increasing focus on the data opportunity and the new Bango Marketplace product. The core payments business continues to grow strongly and, in our view, the increased focus on data is both strategically sensible and represents a material growth opportunity.”

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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Bango Strategy Day 2019

Watch the highlights from the Bango Strategy Day 2019 held in London, UK on 30 January, 2019.

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Proactive Investors video: Bango enters next phase of growth with launch of Bango Marketplace

Ray Anderson talks Proactive’s Andrew Scott through the evolution of Bango from mobile payment to mobile commerce business with the newly launched Bango Marketplace.

Watch the full video – here

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Bango Marketplace Q&A

On 11 December, Bango announced the launch of Bango Marketplace to investors. This Q&A is focused on the questions that investors have asked about Bango Marketplace and the Bango data monetization strategy in general.

What is Bango Marketplace?

A new product that increases user acquisition and revenues for app developers and opens new revenue streams for mobile operators.

Why would app developers want to use it?

App developers spend 30% (and sometimes more) of their net app store revenues on marketing, to find new users, increase download and installs, and generate more spending in apps.

Developers generate 5x more revenue from in-app purchases than from in-app advertising, but only about 5% of all users purchase. Finding these users is a “holy grail” of app marketing.

Bango Marketplace enables developers to direct their marketing towards selected customer audiences that are more likely to respond, so their marketing money gets a better return.

How does developer marketing become more effective using Bango Marketplace?

Bango Marketplace displays a range of customer segments that have been found to deliver better returns from marketing activity. For example: “People who spend money on music in Indonesia” or “People who spend a lot on strategy games” or “People who have enabled Direct Carrier Billing”.

From Bango Marketplace, app developers choose customer segments in countries they Continue reading

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Announcement: Bango launches Bango Marketplace – Data Monetization Product

Bango announces Bango Marketplace, a new product that increases user acquisition and revenues for app developers and opens new revenue streams for mobile operators.

Read full announcement here

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Proactive Investors video: Driving profitability further with new customers and routes

Ray Anderson talks Proactive’s Andrew Scott through the Interim Results announcements.

Watch the full video – here

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PERL note: “Strong growth in payments, investment in data”

Download the latest Progressive Equity Research note covering today’s 2018 Interim Results.

“The payments business grew strongly, with End User Spend growth of 138% YoY, alongside a first full accounting period of positive EBITDA. The data business (including Audiens) is making good progress, and overall, we believe the group continues to deliver solid operational momentum. The outlook remains upbeat, giving confidence in H2 financial performance.”

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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2018 Interim Results video

Watch Bango CFO, Rachel Elias-Jones discuss the financial and operational highlights from today’s Interim Results announcement. Rachel covers the doubling of End User Spend for the fourth consecutive year, launches of carrier billing for Google Play in South America and Africa, global roll out of resale technology for leading merchants and the success of the data strategy.

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