Bango PLC - Bango and Evergent pair up to expand OTT offerings
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RNS Number : 9240Z
Bango PLC
24 September 2020
Bango and Evergent pair up to expand OTT offerings,
keeping customers online and entertained
Cambridge, UK, 24 September 2020 - Bango (AIM: BGO), the global platform for data-driven
commerce, announces a strategic partnership with Evergent, the leading revenue and customerlifecycle management platform. The agreement brings together two leading OTT technologies
used by media companies and telcos to provide the worldÕs best entertainment to their
customers everywhere.
Evergent, based in Silicon Valley, provides sophisticated monetization solutions to leading global
digital service providers worldwide. Its flexible, feature-rich platform enables customers to
simplify the consumer buyer journey and accelerate time to revenue with its multi-tenant, cloudbased solutions.
Through this partnership, Evergent customers can deliver a simplified consumer journey, by
easily launching multiple merchants integrated to Bango, which include Google, Amazon and
Spotify. This global partnership strengthens the joint value proposition offered by Evergent and
Bango, for both media companies and telcos to boost user acquisition, strengthen retention,
and grow revenues.
The first solution is already live in the USA, and has expanded with the launch of Bango Resale
technology to power a leading LatAm operator offering OTT streaming services. Both the
merchants and payment providers will benefit from optimized revenue performance and
customer experience through unique Bango technology. By applying intelligent insights that
increase user engagement and remove friction, Bango Boost has been proven to increase
subscription uptake by 15% and re-engage segments of users to make payments via their phone
bill.
Vijay Sajja, Evergent Founder and CEO commented: ÒBangoÕs market-leading position with
merchants and app stores, combined with our proven, scalable platform provides tremendous value by
eliminating friction to drive wider adoption of streaming services world-wide. Our rapidly growing
customer base will benefit from a simplified onboarding process, further accelerating time to new
revenue.Ó
Bango CEO, Paul Larbey said: ÒPartnering with Evergent is a great way to expand the reach of the
Bango Platform, enabling more telcos to onboard merchant services quickly and easily and expand
their customer offerings. Evergent and Bango share the same strategy for creating flexible, agile
platforms that allow new services to be quickly launched. We welcome Evergent to the Bango circle and
look forward to activating more routes to market across more territoriesÓ.
- ENDS About Bango
App developers, stores and payment providers cross the threshold into the Bango ecosystem to
converge, grow and thrive. By bringing businesses together and powering e-commerce with
unique data-driven insights, Bango delivers new business opportunities and new dimensions of
growth for customers around the world. Being inside the Bango circle means global merchants
including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT)
can work together with payment partners from Africa to the Americas, accelerating the
performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit www.bango.com.
About Evergent
EvergentÕs market-leading Integrated Revenue and Customer Management platform helps the
worldÕs leading communication, media, and entertainment companies reduce time to market
for products and services, simplify complex monetization models, and run backoffice processes
more efficiently. EvergentÕs customers include global media companies such as AT&T, Warner
Media, SingTel and Etisalat, and leading media companies such as FOX and Sony Entertainment
Television. Evergent is headquartered in Sunnyvale, California, and has offices in San Diego and
Los Angeles and internationally in Australia, Canada, India, Japan, and Singapore.
Media contacts:
Anil Malhotra, CMO
anil@bango.com
Tel: +44 7710 480 377
Jenny Overbaugh, VP Marketing
jenny.overbaugh@evergent.com
Tel: +1 913 449 4771
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