Bango PLC - Final Results
Released
Released
Announcement PDF
RNS Number : 5882J
Bango PLC
08 April 2024
Bango PLC
("Bango" or the "Company")
2023 Full Year Results and 2024 Outlook
Cambridge, UK, 08 April 2024 - Bango (AIM: BGO) today announces its full year results for the 12 months ended
31 December 2023 and provides an update on the outlook for 2024.
FY23 Financial Overview:
Results for the 12 months ended 31 December
2023
FY23
FY22
YoY Change
Transactional Revenue1
$32.7M
$18.3M
+79%
DVM, Bango Audiences & One Off Revenue2
$13.4M
$10.2M
+31%
Total Revenue
$46.1M
$28.5M
+62%
Annual Recurring Revenue (ARR) 3
$8.8M
$5.0M
+77%
Net Retention4
137%
-
-
Adjusted EBITDA5
$6.4M
$5.0M
+29%
Loss After Tax
($8.8M)
($2.1M)
($6.7M)
Net (debt)/cash at 31 December6
($3.9M)
$12.7M
($16.6M)
FY23 Operational highlights:
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9 new Digital Vending Machine® ('DVM') license customers (total 18 at end of 2023)
Bango DVM now used by 3 out of the top 5 US telcos
33 new subscription content providers added to the DVM, taking the total to 93 at the end of
2023
DVM sales opportunity funnel is 7x larger in December 23 versus December 22
DVM consumer interface released, enabling telcos to launch their DVM faster and providing
Bango with more consumer behavior data
Outlook (unaudited)
Bango has delivered a strong first quarter, sustaining good momentum and growing in-line with the plan. We
reiterate our guidance for the full year:
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Revenue in Q1 24 grew by over 20% from Q1 23
Annualized Recurring Revenue at the end of March 2024 increased to $11.0M
The Tier 1 US telco (previously announced in FY23) launched in Q1 24, triggering the start of the
initial license fee tier - minimum $2M ARR
4 new DVM wins in Q1 24
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A leading European telco (one of the early DVM customers) extended their DVM contract for a
further 3 years. The minimum contract value over the three year term is $1.5M
The first launch of telco bundling for the (previously announced) Global Technology Leader
happened in the quarter.
NewDeep Limited Joint Venture
Bango and NHN Corporation, the two shareholders of the NewDeep Limited joint venture have agreed that it is in
the best interests of both shareholders to wind down the joint venture. And, to transfer the technology
developed in the joint venture to Bango and NHN so both can use it without restriction in their respective core
businesses.
Investor Presentation:
Bango is hosting a presentation, open to all existing and potential shareholders, at 10.00am BST today. Investors
can sign up to Investor Meet Company for free and register to join the call here:
https://www.investormeetcompany.com/bango-plc/register-investor
Bango CEO, Paul Larbey, said:
"This has been a year of significant development for Bango. Our strategic focus on capturing the subscription bundling
opportunity with the Bango Digital Vending Machine® (DVM) is seeing growing momentum, with a doubling of the
customer base and a strong growth of 77% in Annualized Recurring Revenue (ARR). Our technology is trusted by some of
the largest companies in the world who rely on Bango to help them acquire and retain customers.
One major area of focus in 2023 was the ongoing integration of the acquired DOCOMO Digital business, which has
materially accelerated our growth. The complexity of the integration was reflected in the low initial purchase price. The
integration went well with all $21M of cost synergies realized. With the end of year integration challenges having now been
identified and addressed, we have a clear pathway to deliver further operational and cost synergies in 2024.
We entered 2024 with increased momentum, a significantly expanded pipeline and a larger customer base providing clear
growth opportunities. In Q1 24, we won 4 new DVM customers and exited the quarter with ARR of $11M.
The subscriptions market remains buoyant, with an increasing variety of services available beyond music and movies. As
consumers add subscriptions in all aspects of their lives, it drives the need for a solution to manage these subscriptions
and the opportunity for the Digital Vending Machine to become the standard industry platform for subscription bundling.
With our product, partners and customers, the building blocks are firmly in place. In the year ahead, our focus is on
driving DVM growth with careful control of costs, which, together with increasing long-term revenue visibility, gives us
confidence in capturing this opportunity."
Notes:
The Annual Report, including full accounts, is available at, https://bangoinvestor.com/reports-presentations/, and
will be sent to shareholders shortly.
1 Transactional Revenue is revenue derived by charging a percentage of the retail price paid by the consumer and
is made up of carrier billing, resale and e-Disti revenue share amounts.
2 DVM, Bango Audiences & One Off Revenue includes all DVM license and support fees, revenue from Bango
Audiences and one off fees including DVM set-up and change requests.
3Annual Recurring Revenue is the expected annual revenues to be generated in the next 12 months
based on contracted revenues recognized as at 31 December.
4 Net Retention is a measure of the retention and expansion of revenue from existing customers over a specific
period and is calculated by dividing the ARR from existing customers at the end of a period by the ARR generated
from those same customers at the beginning of the period.
5Adjusted EBITDA is earnings before interest, tax, depreciation, amortization, negative goodwill, exceptional items,
share of net loss of associate and share based payment charge
6Net debt is cash and cash equivalents plus short-term investments less loans and borrowings.
The information contained within this announcement is deemed to constitute inside information as stipulated
under the Market Abuse Regulations (EU) No.596/2014. Upon the publication of this announcement, this inside
information is now considered to be in the public domain. The person responsible for making this announcement
on behalf of Bango is Paul Larbey, Chief Executive Officer.
Contact Details:
Bango PLC
+44 1223 617 387
investors@bango.com
Singer Capital Markets (Nominated Adviser and Broker)
+44 20 7496 3000
Paul Larbey, CEO
Matt Garner, CFO
Harry Gooden
Jen Boorer
Asha Chotai
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango
revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone
users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy,
powering choice and control for subscribers.
The world's largest content providers, including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and
Microsoft (NASDAQ: MSFT) trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bangoinvestor.com
Chair statement
2023 was a landmark year for Bango. In the first full year following the acquisition of DOCOMO Digital, the team
was focused on both incorporating the acquired business into Bango and on strengthening our position in the
fast-emerging subscriptions bundling market. Measured by revenue growth, customer wins, market share gains,
industry awards and product innovation, it was a successful year for Bango, with positive EBITDA returning although slower than the market expected.
Paul's CEO report covers how the team was able to drive forward the core Bango business and in parallel how
they implemented the substantial synergies arising from the DOCOMO Digital acquisition. There were a few
negative surprises, such as uncovering some additional costs associated with legacy business, which are more
fully explained in Matt's CFO report. But, we also had positive surprises, including the quality of talent and
experience we discovered in the expanded team.
Revenue and market share in the payments business accelerated by 2 years due to the acquisition. The financial
rationale for the acquisition started to bear fruit as the cost synergies kicked in, driving the return to positive
EBITDA during the second half of 2023. The benefits of these synergy savings will increase as we move into 2024
and beyond. They will drive significant free cash flows from the established payments business, providing the
basis for continued investment in the subscription bundling opportunity.
All of us have experienced the early stages of subscription bundling, perhaps adding a streaming video option to
our mobile contract or adding a sport channel to our TV package. The broadly adopted streaming sports, movie
and music channels are now being supplemented by more and more services targeting specific needs: lifestyle,
education, productivity, home security, food delivery and health. Bango is experiencing rapid growth as an early
market leader - with telcos as the primary distribution channel for bundled subscriptions. They see the trend
towards customers selecting from an array of offers and services - super bundling - as key to growing revenue and
retaining customers.
During 2023, the Bango Board therefore invested energy into evolving the strategy to build on Bango success with
subscriptions and its strategic advantages.
The Board analyzed data from the success of early adopter telcos using Bango technology, and Directors were
able to leverage their own networks and experience to get an independent assessment of the opportunity. In
September, Darcy Antonellis, a veteran of the US media and technology industries, accepted an invitation to join
the Board as a Non-Executive Director strengthening its go-to-market knowledge and customer understanding.
The strategy review confirmed that the position of Bango in the subscription bundling market is strong. The fast
growing pool of subscription content providers coming to the Digital Vending Machine® (DVM) during 2023 were
seeing success using telco super bundling. This in turn gave Bango competitive advantage and drove increasing
interest from new telco customers.
The Board concluded that to increase shareholder value, Bango should concentrate on enhancing its importance
as a vital technology for the growth of subscription bundling. The spearhead of this strategy is delivering content
provider success through the telco bundling channel.
Bango is integrating its major technologies-such as cutting-edge APIs, subscription management knowledge,
targeted marketing based on purchase behavior, and AI-driven cross-selling of subscription products into the
DVM. This will enable customers to on-board faster, and to bundle, market and merchandize subscription
products more successfully, supporting accelerated growth into this very large market opportunity.
The Board also determined that it was prudent to carefully manage the pace of investment, given current market
conditions. As migrations complete and the free cash flows from the payments business rise, a priority is to use
these to build cash reserves, repay any debt and invest in the rapid growth around the DVM.
The market opportunity is vast, and ideally suited to a business like Bango with its unique, scalable and relevant
technology, global presence and vendor independence. The market for subscriptions in 2026 is expected to be
worth over $600B for content alone. Subscriptions distributed through bundling partners - mostly telcos - will be
25 - 50% of that business (Source: Omdia, 23).
Bango aims to help content providers benefit from this significant market opportunity by expanding its early lead
as the go-to platform for subscription bundling. The Digital Vending Machine will be an essential tool for content
providers and resellers, capturing a large portion of this business.
This journey, while marked by notable achievements, has also reminded us of the importance of staying vigilant
and responsive to the ever-evolving landscape in which we operate. Bango is intent on consistent execution and
the delivery of its strategic milestones, and providing a rewarding journey for our customers, employees and
shareholders.
Ray Anderson
Chair
CEO statement
2023 was a pivotal year for Bango. While not without its challenges, the transformational DOCOMO Digital
acquisition accelerated our revenue and market share growth by 2 years and we had continued success with our
Digital Vending Machine® (DVM™) product, winning increased market adoption.
A key area of focus in 2023 was the integration of DOCOMO Digital and realization of the planned $21M of cost
synergies. While these were successfully achieved, additional costs ($2M in 2023 and reducing to $1M in 2024)
were uncovered. However, these will be more than offset by additional optimizations that will be executed in
2024. Combined with a delay in customer launches, this impacted our year end profitability. With sufficient
balance sheet strength and banking facilities, we remain well funded to see the business through to positive free
cash flow.
In 2023, we intensified our focus on the DVM product and the subscription bundling opportunity that the Bango
DVM unlocks. Annualized Recurring Revenue (ARR) grew 77% to reach $8.8M at year end. The launch of the third
tier 1 US telco announced in March 2024, adding an additional $2M.
Our focus was rewarded with 9 new DVM customer wins. This doubled the number of DVM contracted customers
to 18 at the end of 2023, and our pipeline is stronger than ever.
Additionally, 33 more content providers signed-up to offer their subscription services in the Bango DVM, bringing
the total to 93. This extensive and diverse ecosystem of subscriptions services makes the Bango Super Bundling
proposition highly attractive to new customers.
With the subscriptions market continuing to expand and clear momentum in the business, we expect strong
growth for Bango in 2024, and beyond.
Digital Vending Machine
Market Opportunity
The subscriptions market is estimated to reach $600B by 2026 (source: Juniper, 2023), driven by an increasing
variety of subscription services moving beyond music, games and movies to all aspects of our lives. Choice in
streaming subscription services has never been greater. They have expanded further into learning, lifestyle,
personal health, transportation, pet services, food, drink, insurance and even car purchases, all of which have
introduced subscription-based offers.
Content providers and other merchants increasingly seek partnerships as a critical part of their subscriber
acquisition strategies. Consequently, streaming services are now widely available as offers from third parties like
telecommunications companies.
Analysts estimate that today about 20% of (telco) subscriptions are activated by consumers through these offers
and bundles. That share is expected to grow to between 25% and 50%, depending on geography (Source: Omdia,
2023). Consequently, in a few years over $150B of subscription spending will be delivered through these partner
channels. This is the market the Bango DVM serves - enabling subscription services to be distributed through
channels such as telcos.
The Digital Vending Machine - the proprietary Bango technology that delivers subscription bundling at scale - is
needed to enable this market to grow successfully and operate efficiently. Both content providers and telcos
benefit from an industry-wide standard for subscriptions bundling, simplifying integration, subscription
management, payments, consumer experience, marketing and merchandizing. The DVM standardizes the
functionality needed to deliver subscription bundles, and provides industry-wide data insights that cannot be
acquired through any other bundling solution.
Content Providers
In 2023, 33 new content providers added their subscription services to the Digital Vending Machine (DVM)
bringing the total to 93 at the end of the year. Each of these content providers offers one or more subscription
products to consumers via channels such as telcos through the Bango DVM. Streaming video (or Subscription
Video on Demand - SVOD) services continue to be the dominant category offered via the Bango DVM, both in
terms of subscription volumes and the number of content providers (44 out of 93 total). Alongside these, the
variety and breadth of subscription services included in the DVM continues to grow, from gaming services such as
NVIDIA GeForceNow to home delivery services including Walmart+, to premium social media subscriptions such
as Snapchat+.
Digital Vending Machine Customer Growth
All DVM customers saw good growth over 2023 driven by a variety of factors:
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More Choice - by adding more subscription services into the DVM, we see consumers adding
more services and trialing new products. Services can be bundled together into 'Super Bundles' to
increase offer attractiveness, introducing consumers to new and additional services. For example,
one telco increased the number of subscription services available in their DVM by 50% in 2023.
More Value - Who doesn't love a great deal? One telco offered the ad supported tiers for both
Netflix and HBO Max for only $10 a month - an annual saving of over $80. This promotion
brought the telcos existing customers to the DVM for the first time and drove a big increase in
the total number of consumers using the DVM, many of whom then sign up for additional
subscription services within the DVM.
More Relevance - Certain events, especially sporting, create an immediate demand for related
content and services. By satisfying this demand new customers can be captured and then upsold
additional services beyond the initial content that attracted them to the DVM. For example, one
customer offered a discounted NFL+ Premium subscription offer timed with the start of the new
football season. This attracted new consumers, in this case American Football fans, to the DVM
who then went on to purchase additional subscription services.
More Subscription Customers - DVM telco customers can use exciting third-party services to
attract new customers by linking bundled subscription offers to new customer activations, while
maintaining the price point for the core broadband services. For example, one telco offered $15
per month of subscription credits for a cost of only $10. This offer attracted new customers to not
only sign up for the broadband service but also to immediately engage in the subscription store.
The DVM license fee telcos pay to Bango is tiered, based on the number of subscriptions (not users) that the DVM
manages. At the start of 2024, most larger telcos were still operating in the first large tier, but some smaller
customers have now climbed beyond the first tier as demand rises, with one reaching their top defined tier and
now paying monthly overage charges. Most of the license revenue growth so far has come from new customer
launches. As these customers launch their DVM offers and the number of managed subscriptions increases, so
the license revenue grows.
New DVM Customers
In 2023, we signed 9 new DVM customers including our third Tier 1 US telco, and a number of new deals were
signed in Latin America.
The business model for DVM is different from Direct Carrier Billing (DCB) and has the following key features:
1.
2.
3.
4.
DVM contracts are multimillion dollar, multi-year commitments: DVM telcos pay an integration
fee and recurring monthly license fee that scales as the number of managed subscriptions grows.
Contracts are for a minimum of 3 years. This is a significant commitment for a telco meaning
procurement processes can take many months to complete. To minimize this impact, Bango
created and trained a new sales team - selling a SaaS product is very different from the business
development activities associated with DCB revenue share deals.
DVM forms part of a broader consumer proposition: launching a DVM bundling proposition often
requires the creation of a marketing strategy by the telco. This could include the creation of a
brand e.g. Verizon's +play and SubHub from Optus. Understanding how to market the
proposition and what offers to launch requires market testing and can take several months. After
launching many services across the world Bango has gained a large knowledge-base and set of
best practices that telcos can follow to help launch their service quickly and successfully. This
data within the Bango Platform creates a unique advantage for Bango in helping telcos define
and create new customer offers and bundles.
DVM solutions require a consumer front end: We learned during the early DVM launches that a
large portion of telco effort went into the development of a user interface for consumers to
manage their subscription services. The new Bango DVM CX - consumer user interface (UI) provides an out of the box solution for telcos to simply configure and brand the DVM
subscriptions hub, which enables the DVM to be launched faster.
The Bango DVM takes all the complexity out of the integration with content providers. Having
launched 22 content providers for 1 DVM customer in less than 12 months, and connected
services such as Disney+ in as little as 4 weeks from start to launch, the Bango DVM is the simplest
and fastest way for telcos to connect to content providers. The slow part of the content provider
discussions can be in the commercial agreement traditionally required between content
providers and telcos. To simplify this, Bango offers a unique "eDisti" portfolio from leading
content providers, with pre-agreed commercial terms, that can be supplied and provisioned by
Bango. This reduces the commercial and legal effort from the telco, allowing Bango to deliver a
DVM pre-stocked with attractive subscriptions.
Bango Audiences
In 2023, I identified 3 areas of focus for Bango Audiences. Taking each in turn:
1.
2.
3.
Expand into brand marketing direct to clients and with agencies: We got traction with brands and
advertising agencies based on the hypothesis that Purchase Behavior Targeting (PBT) drives
more success higher-up the marketing funnel. From the early trials we came to the conclusion
that while PBT delivered encouraging results, we lacked the breadth of data (including
demographic characteristics) that this market demands. Consequently, we discontinued this area
of focus.
Support content providers in the DVM to find new customers: Several DVM content providers
adopted Bango Audiences to help them find more paying subscribers. Moving forward, we are
integrating the technology and intelligence from Bango Audiences into the DVM to deliver a
unique competitive advantage for content providers.
Focus on a smaller number of large app developers: The average spend per customer increased
35% from 2022 to 2023 as we focused on serving fewer but larger, app developers. A number of
these larger developers have, or will launch subscription products and will ultimately join the
Digital Vending Machine as content providers. Therefore, we have decided to stop the
independent sale of Bango Audiences to app developers, focusing instead on providing this
technology through the Digital Vending Machine.
DOCOMO Digital Acquisition
We completed the acquisition of DOCOMO Digital at the end of August 2022. We said at the time the acquisition
would accelerate our growth by 2 years and it has done exactly that. We have extracted the $21M of annualized
cost synergies and when the platform migration completes, further cost savings will be realized as we continue to
optimize the payments business.
We will continue to simplify the structure of the acquired business which was overly complex. This complexity was
known and drove the very low purchase price (only $900k after deducting the cash in the business). It was also the
cause of the end of year additional costs that we announced in the January 2024 Trading Update. Having now
operated the business through a full Bango fiscal year, we are confident there will be no such surprises in 2024.
There is further simplification of operating models, contracts and legal entities that will complete during the year.
Alongside the enlarged customer base, an additional benefit of the acquisition was the availability of a skilled
team with domain expertise. The two organizations are now fully integrated and acting as one Bango team, as
evidenced in the continued, strong employee engagement score of 79%. This score is well above industry
benchmarks and a pleasing result so soon after an integration that saw a significantly expanded team size. This
team has played a key role in allowing us to increase our focus on the DVM across Bango, from engineering to
marketing and sales.
Payments
Bango DCB continues to grow. In 2023, we launched both new content providers through existing routes and new
payment providers. We expanded our partnership with TPAY to deliver new Google routes in the Middle East and
Africa, from Egypt to Iraq. Looking forward, we expect further additional growth particularly in developing
markets, but will focus only on new routes with significant potential ($M's of End User Spend) as we manage this
business both for cash generation and as a source of new DVM opportunities.
2024 and Outlook
Our focus for 2024 is to deliver continued DVM growth. Growth will come from:
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Launching the DVM contracts won in 2023,
Growing existing customers usage so they climb up the license tiers.
Winning new DVM deals in the telco market. We signed 9 DVM deals in 2023, at the start of 2024,
the sales pipeline has 7 times more opportunities than entering 2023,
We will also continue to evaluate additional verticals beyond telcos as we look for the next big
Super Bundling market opportunity.
In 2024, we will continue to invest in the DVM product adding features and capabilities to help content providers
sell even more subscriptions. The DVM CX consumer user interface will continue to evolve, enabling telcos to
launch faster and allow more data to be collected by the DVM which will create a personalized experience for
consumers.
Everybody in Bango is here to build the de-facto platform for subscription bundling. We made great progress
towards this goal in 2023, delivering revenue growth of over 60% and generating a significant EBITDA increase in
the second half. A combination of delayed revenue and some unexpected acquisition costs meant we missed the
numbers shareholders were expecting in 2023. Therefore, our focus in 2024 is to demonstrate solid execution
through the numbers we deliver, while we retain our primary focus of becoming the standard for subscription
bundling - the place where people subscribe.
Paul Larbey
Chief Executive Officer
CFO statement
While Bango had to navigate some challenges at the very end of the year, 2023 was pivotal for Bango; the first
financial period including a full year of trading post the acquisition of DOCOMO Digital and a step change in scale
positioning Bango well for future growth. During the year revenue grew 61.8% year-on-year and 27.4% H1 to H2
FY23, highlighting the usual second half bias (44:56) from the increased activities around Amazon Prime events,
Black Friday and Christmas and reflecting the increasing DVM transactions. Bango signed 9 DVM contracts in FY23
and the sales pipeline at the start of 2024 has seven times more opportunities in it than a year earlier. This
revenue growth was achieved while still being impacted by the continuing strength of the US Dollar, in particular
against the Japanese yen which, following the DOCOMO Digital acquisition, makes up an increasing percentage of
Bango's revenue.
Bango completed the planned synergies ($21M annualized) following the DOCOMO Digital acquisition and
continued the investment needed to drive the rapid development of the DVM and additional features.
Bango revenue model
Bango continues to generate revenue from several streams. From FY23, these will be reported as follows to
provide a more granular split :
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Transactional revenue ($32.7M; FY22 - $18.3M) which covers the transactional payments business
where income is charged as a percentage of End User Spend going through the platform; and
DVM License, One-off fees and Bango Audiences revenue ($13.4M; FY22 - $10.2M)
Revenue, such as integration fees, is recognized on completion of contractual milestones or on a percentage of
completion and after consideration of the requirements of IFRS15 (Revenue from Contracts with Customers).
Further consideration was also given to the separation between the integration fees and the subsequent ongoing
platform license fees. It was judged, based on the contractual agreements, individual orders and discussions
between customers and Bango, that these were two distinct revenue events.
Integration of DOCOMO Digital
Following the DOCOMO Digital acquisition, which completed on 29 August 2022, FY23 has seen great progress in
the integration of the two businesses. The targeted $21M of savings have been achieved and routes, relationships
and new customers have been added. Bango no longer approaches this as two separate revenue streams but has
consolidated services, sales teams and marketing efforts to focus on one Bango product. This approach has been
rewarded with closer relationships with customers as well as DVM opportunities that have originated from
previous DOCOMO Digital customer relationships.
The robust due diligence undertaken on the acquired entities, with assistance from external advisors, identified
the complexity of the DOCOMO Digital organizational structure which was reflected in the original low purchase
price. Despite this, some new facts came to light as the business became more integrated, including some
additional costs of sale related to the acquired DOCOMO Digital routes.
During the year, there was an adjustment made to negative goodwill of $3.8M relating to the fair value adjustment
of a deferred tax assessment which is now not expected to crystallize.
Bango plans to complete the migration of routes and final integration activities durin
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