Bango PLC - Bango signs new deal with Movistar Mexico
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RNS Number : 9172A
Bango PLC
28 September 2022
Bango PLC
("Bango")
Movistar Mexico and Bango boost mobile payments in Latin America with Direct Carrier Billing
28 September, 2022 - Bango (AIM: BGO), the global platform for data-driven commerce, announces
that Movistar Mexico, a mobile operator and subsidiary of Telefonica, has signed a partnership with
Bango to streamline mobile payments through direct carrier billing (also known as DCB), aiming to
promote the adoption of digital content and services among its subscribers in Mexico.
Once this integration is completed, Movistar will offer its customers in Mexico the option to
purchase digital services such as apps, games, and content using their top-up balance (for prepaid
customers) or by placing the charge on their post-paid mobile phone bill, providing a fast, simple,
and accessible payment experience to all of its users. The consumption of digital content,
particularly video streaming and mobile games, is increasing, and Movistar Mexico is dedicated to
facilitating a seamless user experience by simplifying associated transactions.
The Bango payment platform offers digital service providers an optimal channel to collect
micropayments for digital products and content, and also offers merchants the opportunity to
expand their footprint and reach new customers and users, while generating more revenue.
Through the Direct Carrier Billing performed via the Bango platform, all users will be able to conduct
faster and frictionless transactions in the major app stores and consume digital services while
providing greater transparency and control over their purchases.
"The use of digital content is proliferating and in Movistar we are committed to facilitate the mobile
commerce by simplifying the ecosystem. The use of streaming apps and mobile games is gaining ground,
and initiatives such as this one with Bango, will enable us to democratize access to the latest digital
services for our customers without them having to worry about lack of access to banks or credit cards",
says Alfredo Izquierdo, General Marketing B2C Director at Movistar Mexico.
Cloud-based mobile gaming and video streaming services have grown in importance within the
entertainment sector, to the point of becoming part of the daily life of a large part of the world's
population. It is now the norm for media lovers across all demographics to access and enjoy content
online, whether through online music platforms, live streaming of video game competitions, or
other means.
In Mexico, the mobile gaming industry generated revenue of approximately US$1.51B in 2021, it is
expected to increase to US$2.41B, while OTT streaming services reached US$1.14B in 2021,
predicted to grow to US$1.9B in 2026*.
"Bango is committed to revolutionizing mobile commerce and the related consumer experience. This
partnership with Movistar expands our presence in Mexico. The Bango Platform is designed to allow our
partners to offer an optimal payment experience to their usersith easy and efficient integration, operator
partners can offer the best digital services quickly and reliably. We are delighted to see our relationship
with Telefónica grow from strength to strength", says Paul Larbey, CEO of Bango.
*Source: Statista
Contact Details:
Bango PLC
Liberum Capital
Tel. +44 1223 617387
E. investors@bango.com
Tel. +44 20 3100 2000
Paul Larbey, CEO
Matt Garner, CFO
Anil Malhotra, CMO
Rebecca Jamieson, IR
Cameron Duncan
Kate Bannatyne
Will King
ABOUT TELEFÓNICA MOVISTAR MÉXICO
Telefónica is one of the largest telecommunications companies in the world in terms of market
capitalization and number of customers. Using the best landline, mobile, and broadband networks
as a basis, as well as an innovative range of digital services, the company is transforming into a
'Digital Telco,' which places it in a very advantageous position to satisfy the needs of its customers
and attract growth in new revenues. It is present in Europe and Latin America, with more than 365
million customers. Telefónica is a wholly private company with 1.5 million direct shareholders and
trades on the continuous market of the Spanish Stock exchanges and the London, New York, Lima,
and Buenos Aires exchanges.
ABOUT BANGO
The world's largest online merchants, including Amazon, Google, and Microsoft, use Bango
technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy
the products and services they want, using innovative payment methods, including carrier billing,
digital wallets, and subscription bundling. Bango harnesses this purchase activity into valuable
marketing segments called Bango Audiences. Merchants use these audiences to target their
marketing at paying customers based on their purchase behavior. Better targeting increases spend
through the Bango payments business, in turn generating more data insights, creating a powerful
virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as
the virtuous circle grows.
Bango,
the
technology
www.bangoinvestor.com
behind
every
payment
choice.
For
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