Bango PLC - Bango signs agreement with McAfee
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Released
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RNS Number : 1601K
Bango PLC
04 May 2022
Bango signs agreement with privacy and identity pioneer McAfee to expand
resale channels and eliminate sales complexity
Bango pioneering e-distribution of leading entertainment and productivity apps
Cambridge, UK, 04 May 2022 - Bango (AIM: BGO), the global platform for data-driven
commerce, announces an agreement with McAfee Corp., a global leader in online
protection. Under the agreement, McAfee has selected Bango e-distribution technology to
expand its global user base through partnerships with service providers, who will bundle
and resell McAfee subscriptions, helping protect more consumers around the globe.
Service providers who will benefit from this agreement include telcos, banks, health care
providers, insurance companies and retailers. Bango technology improves the time-tomarket through partnerships and promotions of McAfee products, removing the
complexity of launching across multiple diverse channels and markets. Bango edistribution capability enables resellers to order and deliver digital licenses according to
demand, along with offer targeting, entitlement management and end customer
activation on behalf of the merchant.
The Bango Platform also enables other digital merchants to get creative by bundling
McAfee services with their products. For example, a cloud storage provider could offer
their customers McAfee Total Protection as a sign-up incentive, or an online retailer could
bundle it with a laptop sale. Hardware and software product bundles are seeing increasing
uptake as the combination creates a more complete package for consumers.
Pedro Gutierrez, Senior Vice President, Global Sales and Operations at McAfee
said, "Our partnership with Bango underpins our growth strategy to empower as many people
as possible to confidently enjoy life online. McAfee aims to make the connected world more
secure and enjoyable for the consumer, offering security and peace of mind in an increasingly
digital world".
"Bango technology is chosen by the industry leaders to present product offers and bundles that
excite and delight their customers," said Jim Plimmer, SVP Payment Product Strategy &
Sales at Bango. "McAfee subscriptions are highly complementary to the many entertainment
products distributed on demand through the Bango Platform".
-ENDContact Details:
Bango PLC
Liberum Capital
Tel. +44 1223 617387
E. investors@bango.com
Tel. +44 20 3100 2000
Paul Larbey, CEO
Cameron Duncan
Anil Malhotra, CMO
Rebecca Jamieson, IR
James Greenwood
Ed Phillips
Will King
About Bango
The world's largest online merchants, including Amazon, Google and Microsoft, use Bango
technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more
users to buy the products and services they want, using innovative methods of payment
including carrier billing, digital wallets and subscription bundling. Bango harnesses this
purchase activity into valuable marketing segments, called Bango Audiences. Merchants
use these audiences to target their marketing at paying customers based on their
purchase behavior. Better targeting increases spend through the Bango payments
business, in turn generating more data insights, creating a powerful virtuous circle that
drives continuous growth. Everyone connected to the Bango Platform thrives as the
virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit
www.bangoinvestor.com
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