Bango PLC - Final Results
Released
Released
Announcement PDF
RNS Number : 9394D
Bango PLC
08 March 2022
The information contained within this announcement is deemed to constitute inside
information as stipulated under the Market Abuse Regulations (EU) No.596/2014. Upon the
publication of this announcement, this inside information is now considered to be in the public
domain. The person responsible for making this announcement on behalf of Bango is Paul
Larbey, Chief Executive Officer.
BANGO PLC
("Bango")
Final Results
Bango (AIM: BGO), the data-driven commerce company, today announces its Final Results for
the year ended 31 December 2021.
Summary
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Delivered revenue growth of 31.5%, ahead of expectations, demonstrating continued
high growth across the business;
New platform deals won in 2021 with global telco leaders provides strong momentum
into 2022;
Annual recurring revenue from subscription services grew as a proportion of overall
revenues;
Bango Audience sales accelerate, driven by demand for purchase behavior targeting by
app developers;
Bango achieves record employee engagement score and maintains carbon neutral
certification in 2021, expanding commitment to include scope 3 emissions.
FY2021 Financial Highlights
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Revenue grew to $20.7M, an increase of 31.5% (2020: $15.7M);
End User Spend (EUS) increased to $4.1B, up 73.6% (2020: $2.4B), the seventh year of
continued strong growth;
Adjusted EBITDA* grew to $6.2M (2020: $6.0M);
Net profit from the core Bango business, excluding the share of net loss of the
NewDeep associate, was up 48.6% at $2.5M (2020: $1.7M);
Cash** at 31 December 2021 increased to $9.7M (2020: $8.0M).
*Adjusted EBITDA is earnings before interest, tax, depreciation, amortization and share based
payment charge.
**Cash includes cash and cash held in short term investments
FY2021 Operational Highlights
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Telcos increasingly standardize on Bango as their single technology to bundle third
party offers, demonstrated by 2021 platform licensing wins including Verizon;
Range of bundled offers is quickly expanding outside of the core music and video
subscription services. Recent launches with M365 (productivity), Xbox Game Pass
(gaming), Norton (security) and Pray.com (wellbeing) highlight this increasing market
opportunity;
The automation and dynamic management of product SKUs, marketing assets and
bundled offers enables Bango subscription bundling to achieve massive scale across
merchants and telcos;
Bango Audiences now available to marketers on TikTok, the world's fastest growing
social media platform, enabling customers to target even more paying users;
Need for improved targeting techniques increases in the mobile gaming sector and in
new high growth sectors including NFT, crypto and financial trading apps. Demand for
Bango Audiences to find new paying users, shown by customer wins including Upland.
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Outlook
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Competition to win new paying customers in the fast-growing online commerce
market will drive growth in alternative payments, user acquisition through bundled
offers and better targeting of paying users from digital marketing campaigns.
Bango platform deals won and integrated during 2021 will drive revenue growth in
2022 and beyond, as telco customers launch new third party offers.
Continued expansion of subscription bundling beyond TV, movies, music & gaming
as more digital merchants target the benefits of bundled offers.
Need to improve returns on digital advertising spend in a post-cookie world will drive
demand for Bango Audiences and open-up new sectors including financial trading,
lifestyle and retail.
Paul Larbey, Chief Executive Officer of Bango, commented:
"Once again, Bango delivered revenue growth ahead of expectations. The transactional
payments business continues to grow, as we added new telco routes and mobile wallets and
our merchant customers delivered new products and services. Just as exciting is the
accelerating adoption of the Bango platform licensing solution by tier 1 telcos and utility
providers for all of their 3rd party bundling. In 2021 we have seen our platform licensed by
market leaders including BT and Verizon and the pipeline of opportunities is impressive. The
recurring revenue this business brings to Bango is incremental and is expected to accelerate our
growth in the coming years.
2021 saw the range of customers using Bango Audiences diversify from predominantly mobile
gaming app developers to financial trading, cryptocurrency and metaverse trading apps. Our
investment in sales & marketing is growing awareness of Bango Audiences, as a powerful
disruptor in the market, attracting this wider range of customers.
With three powerful growth engines in the business working synergistically, Bango is well
positioned to continue taking market share and moving further towards our goal of becoming
the technology behind every payment choice.
A video presenting these results can be viewed here: https://bangoinvestor.com/videos/
Bango will be delivering an analyst presentation via video conference at 10am today, Tuesday 8
March 2022. Please email investors@bango.com for the dial in details.
Management is also delivering a presentation via Investor Meet Company platform for
investors
on
11
March
at
11.30am.
Sign
up
here:
https://www.investormeetcompany.com/bango-plc/register-investor
Contact Details:
Bango PLC
FTI Consulting
Liberum Capital
Tel. +44 1223 617387
E. investors@bango.com
Tel. +44 203 727 1000
Tel. +44 20 3100 2000
Paul Larbey, CEO
Matt Garner, CFO
Anil Malhotra, CMO
Rebecca Jamieson, IR
Rob Mindell
Charlotte Stephen
Cameron Duncan
James Greenwood
Ed Phillips
Will King
About Bango
The world's largest online merchants, including Amazon (NASDAQ: AMZN), Google (NASDAQ:
GOOG) and Microsoft (NASDAQ: MSFT), use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to
buy the products and services they want, using innovative methods of payment including
carrier billing, digital wallets and subscription bundling. Bango harnesses this purchase activity
into valuable marketing segments, called Bango Audiences. Merchants use these audiences to
target their marketing at paying customers based on their purchase behavior. Better targeting
increases spend through the Bango payments business, in turn generating more data insights,
creating a powerful virtuous circle that drives continuous growth. Everyone connected to the
Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information,
visit www.bangoinvestor.com and follow our twitter account @bangoinvestor
Chair's Statement
I am delighted Bango has delivered on the priorities it outlined to shareholders at the beginning
of 2021. Bango has made substantial progress in building a fast growing and profitable business.
We have the people, partnerships and technology needed to achieve our ambitions and
increase Bango revenue from tens of millions to hundreds of millions of dollars a year.
Our Board was strengthened at the end of 2021 after an extensive process to find the right nonexecutive directors to support our growth. Lisa Gansky is well connected with many high-tech
businesses and has a challenger mindset that helped her drive new, industry changing ideas
into global businesses. Marcus Weldon adds deep expertise in the telco and consumer mobile
space coupled with a strong background in bringing innovative and disruptive technologies to
market while President of Bell Labs. Marcus is already providing immense value as Bango
navigates the strategic strengths and weaknesses of the largest communication businesses in
the world. Telcos know that they need to delight and retain customers and Bango is becoming a
powerful partner, in turn becoming a critical part of the content delivery ecosystem.
As Bango grows it continues to engage with large global partners while also acquiring a high
volume of smaller customers that use Bango Audiences. This requires broader financial
capabilities, so I was therefore delighted to have Matt Garner join Bango as CFO early in March
2021. Matt has the business skills and experience Bango needs as a global business and
provides insights for shareholders into the Bango growth engine and its intrinsic profitability. I
encourage shareholders to continue to engage with Matt going forward.
Bango is increasingly interesting to business partners and investors that are familiar with
comparing metrics such as pricing, revenue, EBITDA and market sizes in US dollars. The change
to reporting in US dollars aids understanding and signals the drive Bango has to cooperate with
investors and partners globally. In March 2022, Bango enabled US investors to buy its shares on
the OTCQX market, tapping into the significant and increasing interest in Bango technology and
its business ambitions in the USA.
It has been rewarding for me, as a Bango founder, to see the energy and passion of the people
driving Bango forward while living our THRIVE values. As travel has resumed, people who had
worked collaboratively for months remotely were able to share ideas and innovation face-toface. Several partnerships that are in the early stages have already been deepened by the
special energy that is generated during these meetings. Staff retention on the back of an
excellent year for formal engagement scores has been rock solid, and we are also making good
progress with our diversity initiatives to ensure we are recruiting widely and broadly to tap into
top talent. The Bango collaboration with Project Celena, announced in February 2022, has
enabled Bango to engage with talent from Atlanta Tech - a very motivating experience for all
involved.
Bango staff have driven our progress in sustainability. They set the challenge to gain audited
Carbon Neutral status in 2020 and we have now pushed the envelope further by expanding our
carbon neutral targets to include supplier scope 3 emissions. Efficiency is at the heart of Bango think of the savings in carbon generated by only showing ads to people who have a relevant
purchase history.
Digital Turbine joined the Bango circle as a strategic partner in December 2021, following NHN in
April 2020 and TPAY in December 2020. A new phase of app revenue growth is emerging
alongside the App Stores. Developers are now able to monetize apps directly to users quickly,
securely and effectively outside app stores, and then engage with consumers using the
commercial models and payment methods offered by the Bango platform. Exciting!
With the Bango payment platform firing on all cylinders, and the deployment of Bango
Audiences to enable revolutionary purchase behavior targeting, Bango drives forward on its fast
growth path to become the technology behind every payment choice.
Ray Anderson
Executive Chair
CEO Statement
Introduction
In 2021, for the second year running, Bango exceeded market expectations delivering higher
than forecasted revenue growth. With the leverage in the platform, this growth appears as
profit which funds our Research & Development and Sales & Marketing teams to capture the
rapidly expanding market opportunities for platform license deals and Audience (Marketplace)
sales.
The 74% growth in EUS represents both continuing strong growth in the payments business
and the expanding pool of data which we monetize through Bango Audiences. This is the Bango
virtuous circle strategy in action; the success in app developer campaigns drives more payment
volumes which adds to the pool of data used to generate these insights and the cycle repeats.
Bango Payments
Bango connects the world's largest merchants to customers who purchase goods using
alternative payment methods including carrier billing (charged to a phone bill), digital wallets
and through bundled subscription packages. Everyone connected to the Bango platform
benefits from the unique data insights acquired from all activity across platform, providing
market-wide insights that individual merchants and payment providers cannot capture on their
own.
This Bango open ecosystem approach enables partnerships to thrive, accelerating the growth of
everyone in the Bango circle. The TPAY partnership, signed in December 2020 and announced in
January 2021, provides unmatched scale for Bango in two of the fastest growing regions, the
Middle East and Africa. As a result of this partnership, global merchants connected to the Bango
platform have launched multiple new routes in the region without additional work. One
connection between Bango and TPAY provides access to 76 operators and wallets in 24
countries.
Wallets have long played a central role in Bango's growth, and their adoption in regions such as
Latin America, Africa and South East Asia is accelerating. The NTT Data partnership expanded
the number of wallets available to Bango connected merchants across Southeast Asia adding to
the new direct connections such as Kakao Pay in South Korea. We also partnered with carrier
billing integrator Infomedia to enable them to expand their merchant footprint into carriers
across the world.
Subscriptions once again saw strong growth with both Amazon and Microsoft Xbox bringing
new mobile operators into the Bango circle further increasing our footprint. The launch of Prime
Video Mobile Edition (PVME) in India, with mobile operator Airtel, is the first example of a
merchant creating new subscription services tailored for specific markets, a trend we expect to
continue as more services move to a subscription model. Our partnership with Microsoft
expanded, adding M365 (formerly Microsoft Office) to the list of services operators can now
bundle with their mobile & broadband plans, enabled through the Bango platform.
In 2020, we announced how the surge in streaming services had led to telecoms providers
moving to standardize on a common platform for bundling 3rd party services with their own
broadband, TV and mobile plans, resulting in a multi-million-dollar global telco platform deal. In
2021, we signed an additional 4 platform licensing customers. These early design wins with the
world's largest carriers such as Verizon and BT ideally position us to expand our footprint,
product and merchant connections. Platform licensing is a new, and largely incremental, source
of recurring revenue that grows as the number of subscriptions increases.
Bango Audiences
Payment data from Bango connections and 3rd party data sources (such as credit card
processors) are combined using our unique Purchase Behavior Targeting (PBT) technology to
create Audiences of users, which allow app developers to target their marketing campaigns at
users who have actually paid for similar products previously. Bango Audiences are much (2-9x)
more effective than relying on soft indicators such as "searched for" or "liked" provided by
platforms such as Google and Facebook respectively.
The demand for PBT could not have been clearer than in our 'Board to Death' campaign
(https://bango.com/board-to-death/) with 62% of CEOs believing their marketing budgets are
being wasted on driving soft metrics that have no connection to business growth. Search ads in
particular offer decreasing relevance. Our 'worst ad' campaign (https://bango.com/worst-ad/)
demonstrated that around $60B of marketing spend is wasted every year on search targeting.
These high impact campaigns have extended app developer interest and awareness in Bango
Audiences while also solidly positioning Bango as an innovative mar-tech leader resulting in
nominations for multiple awards including a prestigious "SAMMY" sales and marketing
technology award.
The removal of the app id tracking (IDFA) by Apple in iOS14.5 created waves across app
developer marketing teams who, overnight, lost both a targeting source and the ability to track
campaign performance. Bango Audiences helped app developers weather this storm by
providing an even more performant targeting data set based on purchase behavior.
The number of app developers we are engaged with continued to grow reaching almost 10k at
the end of 2021 - this is a doubling in the second half of the year. These app developers are
using more audiences in more campaigns driving more than 50x growth in Bango Audience
Days between Q4 2020 and Q4 2021.
The Bango Audiences pricing model changed in 2021 from a fixed fee to a percentage of the
total marketing campaign spend. This change means we grow our revenue as the app
developers spend increases rather than being linked only to the number of Audiences being
used.
In 2021 we added support of TikTok, allowing Bango Audiences to be used in TikTok marketing
campaigns. TikTok is growing quickly, attracting more advertising spend. This partnership
enables us to capture an increased share of the app developers' marketing budgets.
While gaming remains a critical segment for Bango Audiences, we added large customers across
a number of other verticals including retail, trading platforms, social casino and NFT (nonfungible token) trading.
All of these elements combined delivered strong growth in the Bango Audiences business in
2021 that is continuing into 2022.
Outlook
In last year's annual report, I talked about the formula for payments growth:
More Users x More Routes x More Merchants x More Insights
This formula remains as true as ever and has resulted in a revenue CAGR of 47% over the past 6
years yet, somehow, it seems less exciting now; it has become "business as usual", we know it
works and launching new routes and merchants is just routine. The accelerated growth in future
years will come from the combination of Transactional Payments growth with the Platform
Licensing and Bango Audiences businesses. It is this combination that will drive our revenue to
grow from the tens of millions of dollars it is today to hundreds of millions.
The opportunities across all three areas of the business continue to expand with market
changes providing a tailwind for our continued growth.
The end of the app stores' monopoly of in app payments is in sight with shifts in regulatory
changes in South Korea expected to extend across the world as the various regulatory and legal
challenges progress. Bango is well positioned to capitalize on this shift for several reasons:
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We have done it before - the direct connection with hundreds of app developers is
exactly how we supported Blackberry's growth back in 2011.
Many of the leading developers are already customers - from the streaming apps that
use the Bango platform to bundle services to the thousands of app developers
engaged in using Bango Audience's purchase behavior targeting, Bango has strong
relationships with the apps that will be the first to breakout and engage directly with
their customers.
We have the right partners - our recently announced partnership with Digital Turbine
provides an accelerated entry into this market with a leader in on-device app
deployment and promotion.
While our focus remains on telcos, there is significant opportunity to extend subscription
bundling and the platform licensing business into new verticals - a natural expansion of the
single product bundling connections we have been working on exists in sectors from retail to
energy.
Purchase behavior targeting works beyond app developers. The opportunity to tap into the
$450B online search marketing and social media spend is exciting. While our focus remains on
growing in the app developer space, early results from partnerships in the retail marketing
sector are encouraging.
Bango has a strong balance sheet with no bank debt and a high margin platform business that
means top line growth drops straight to the bottom line. In 2021, and continuing in 2022, we will
use this profit to reinvest and power our future growth. The investment is largely in the form of
people. We have a highly engaged team, our 2021 employee engagement score being our
highest ever resulting in incredibly low employee churn and allowing all recruitment to focus on
growth rather than replacement. While we grow across the company the main areas of
investment are:
Research and Development (R&D)
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New data segmentation and machine learning techniques to generate increased value
from purchase behavior targeting.
Addition of new marketing platforms for Bango Audiences.
Enhanced provisioning and reporting for app developers using Bango Audiences.
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Expansion of the resale platform with advanced capabilities such as offer management
and asset management.
Sales & Marketing (S&M)
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Expansion of the payments sales team to win platform license deals particularly in
the North American market.
Extending product marketing to broaden the awareness of the platform value
proposition across both telcos and new verticals.
Expanding the Bango Audience sales team specifically in Asia.
Increased marketing to improve awareness of purchase behavior targeting to
generate more leads.
Bango is an exciting and dynamic business. As you can see from my report the opportunities
ahead of us have never been greater. I realize there is a lot of content here but if you take just
one thing from this report it should be the excitement that we have for the future of the
business as we drive forward on the journey to hundreds of millions of dollars of revenue and
become the technology behind every payment choice.
Paul Larbey
Chief Executive Officer
CFO Statement
Another year exceeding growth expectations saw Bango deliver a sales increase of 31.5% and
increased adjusted EBITDA* with strong investment to fuel the future growth of the business.
Bango business model
Bango generated revenues from several streams this year covering payments (transactional &
data monetization through Bango Audiences' purchase behavior targeting) and nontransactional payments (encompassing platform licensing fees & integration and subscription
bundling).
Change in Presentation Currency
Bango changed its presentation currency for the year ended 31 December 2021 to US Dollars
from Pounds Sterling given that an increasing proportion of revenue comes from a global
customer base including the fast-growing platform business in the United States and in other
countries with USD linked revenues. Bango further believes that this change in presentation
currency change will give investors and other stakeholders, current and future, a clearer
understanding of Bango's performance over time.
End User Spend (EUS)
EUS, although less correlated than ever with our revenue due to the growth of new revenue
streams, continues to be an important Key Performance Indicator for the business. The
calculation encompasses the total value of transactions processed by the Bango Platform
(excluding taxes) together with a calculation of the spend from non-payment transactions
which gives the pool of data available to Bango for data monetization. During the year, EUS
grew by 73.6% to $4.1B (2020: $2.4B) reflecting the increased insights available for Purchase
Behavior Targeting.
Revenue and Costs of Sale
Total revenue from continuing operations increased 31.5% to $20.70M (2020: $15.74M). Bango
currently breaks this down into transactional & data monetization and non-transactional
payments (encompassing platform & technology, licensing of software and integration).
Bango earns revenue from payment transactions processed by the Bango Platform, from
platform and software licenses and from the data insights sold as Bango Audiences in
Marketplace. Revenue, such as integration fees, is recognized on completion of contractual
milestones and after consideration of the requirements of IFRS 15 (Revenue from Contracts
with Customers). Further consideration was also given to the separation between the
integration fees and the following license fees, where it was judged, based on the contractual
agreements, individual orders and discussions between customers and Bango, that these were
two distinct revenue events.
Gross profit margins of 94.1% (2020: 97.2%) reflect the increased revenue from the Bango
Audiences business which has a higher cost of sales due to the sharing of revenue back with the
data provider and increased costs from partnership connections.
Operating expenditure of continuing operations
As part of a planned strategy of re-investment to drive growth and strengthen the Bango
platform, Bango's administrative expenses increased to $18.9M, (2020: $13.7M) as the business
continued to invest in Research & Development and Sales & Marketing in particular. The
continued impact of COVID-19 during the year maintained the reduced costs of travel that were
seen in the prior period. Employees started to return to the office in July 2021.
Bango's Adjusted EBITDA* for the year was $6.18M, (2020: $5.99M). This reflects the on-going
benefit from increased revenue with strong operational gearing allowing Bango to increase its
investment for future growth, but still achieve a 29.8% Adjusted EBITDA* margin.
The share-based payment charge was $1.55M (2020: $1.06M) calculated using the Black-Scholes
model. The share-based payments relate to the Bango share option program that enables all
Bango employees to share in the growth in value of Bango. The increase reflects an increase in
employees generally and in those receiving the benefit of the share option program. It is a vital
recruitment and retention tool in an increasingly competitive employment market.
Amortization and depreciation for 2021 was $4.09M (2020: $3.35M) including the charges arising
from the deployment of R&D projects capitalized in prior years.
Financial results and earnings per share
The total profit after tax of $0.44M (2020: $5.93M) includes Bango's share of net loss from the
NewDeep associate of $2.08M (2020: loss £0.68M) and R&D tax credits from Bango investment in
driving forward its technology together with the release of a deferred tax liability, together
$1.92M (2020: $0.53M). Excluding the NewDeep associate loss, the core Bango business
generated a profit after tax of $2.52M (2020: $1.63M) for the period.
Basic earnings per share from continuing and discontinued operations was 0.58 cents (2020:
8.09 cents) whilst diluted earnings per share from continuing and discontinued operations was
0.57 cents (2020: 7.97 cents).
Considering only continuing operations the basic earnings per share was 0.58 cents (2020: 1.40
cents) and diluted earnings per share was 0.57 cents (2020: 1.37 cents).
Statement of financial position
Net assets at 31 December 2021 increased to $36.81M (31 December 2020: $32.92M) driven by
the continued investment in intangible assets that form the core of the business and the
associated R&D tax credit benefit from this. Receivables and payables both increased as a result
of timing issues pushing revenues and costs towards the end of the year with receivables
increasing from some large sales that were converted in the last quarter and payables reflecting
the increased administration costs. A deferred tax liability of $1.25M was also reversed in the
year. The change in working capital also benefitted from good cash generation.
Cash
Cash balance, including cash equivalents and cash held in short-term investments, at 31
December 2021 increased by $1.69M to $9.65M (2020: $7.96M) assisted by strong sales and
proceeds of warrants and share options exercised. At the end of the year, Bango entered into
some short-term forward contracts against a proportion of incoming currency to reduce
volatility from foreign exchange variations. The figure for cash represents solely Bango cash
holdings and does not contain cash in transit for Bango customers. There are no bank
borrowings.
Intangible assets
Intangible assets net book value of $18.65M (2020: $16.49M) include goodwill as well as
internally developed capitalized R&D. Bango also acquired intangibles for the benefit of its
Audiences business during the year which will be amortized over 5 years. Intangible asset costs
relating to capitalized internal R&D increased to $23.55M from $18.66M in 2020, reflecting the
continued drive to innovate for future growth. The net value of internally developed capitalized
R&D also increased from $8.98M to $9.84M at the end of 2021. Internally generated R&D is
amortized over 5 to 7 years, commencing upon deployment, with projects assessed in relation
to their individual cash generation ability.
Liabilities
Total borrowings at 31 December 2021 were $0.11M (2020: $0.20M) consisting of Right of Use
lease liabilities.
Going concern
The combination of growing cash, strong operating cash flow and revenue growth supports the
Directors view that Bango has sufficient funds available to meet its foreseeable working capital
requirements. These requirements support the planned investments to grow marketing and
sales, and to develop new products.
The Directors have taken into account the wider macro-economic effects, including foreign
exchange and interest rate fluctuations, and have concluded that the going concern basis
remains appropriate.
Matt Garner
Chief Financial Officer
*Adjusted EBITDA is earnings before interest, tax, depreciation, amortization and share based
payment charge
The Annual Report, including full accounts, is available on our website,
https://bangoinvestor.com/reports-presentations/, and will be sent out to shareholders shortly.
Audited results for the year ended 31 December 2021
Consolidated statement of comprehensive income
2021
2020
$ '000
$ '000
Revenue
20,704
15,743
Cost of sales
(1,231)
(447)
Gross profit
19,473
15,296
Administrative expenses
Continuing operations
(18,928)
(13,715)
Adjusted EBITDA
6,178
5,989
Share based payments
(1,547)
(1,055)
Depreciation
(224)
(434)
Amortization
(3,862)
(2,919)
Operating profit
545
1,581
Interest payable
(10)
(34)
Interest income
11
-
Share of net loss of associates accounted for using the equity method
(2,081)
(677)
(Loss) / profit before taxation from continuing operations
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