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Bango CMO Anil Malhotra, chats with Proactive about the recently announced Digital Vending Machine® licensing agreement with Optimum, a leading U.S. telecommunications provider, operated by Altice USA.

Optimum selected the Digital Vending Machine® from Bango to bring new subscription bundles to customers

Optimum will use the DVM to offer curated subscription bundles across entertainment, fitness and more

The partnership reflects consumer demand for bundled services, with over 68% of U.S. consumers subscribing via bundled offers

Subscriptions are transforming how telecommunications, retail and financial services providers deliver digital products and services

This deal strengthens Bango’s global reach and positions it as a leader in the growing bundle economy

“Now, increasingly, as consumers, we’re choosing subscriptions for a whole range of different products and services. And subscription bundling is transforming the way that we use those services, giving consumers more choice, more flexibility and more control.” – Anil Malhotra, Chief Marketing Officer, Bango

Read the press release: Optimum selects the Digital Vending Machine® from Bango to bring new
subscription bundles to customers

Proactive Investors video: Bango expands US reach for its DVM in licencing deal with Optimum