In an interesting Forbes article, published this month, Bango is called-out as a pioneer of a new type of economy.
The Forbes article interviews the journalist and author Haydn Shaughnessy, who recently published “Shift: A User’s Guide to the New Economy”. In the interview in Forbes, Shaughnessy comments: Continue reading
Bango is pleased to announce that Indosat, the leading Indonesian Mobile Network Operator, has used the Bango Payments Platform to launch one-click payment for Google Play customers.
This activation enables Google Play customers on the Indosat network to purchase games, music, apps and other digital content, without the use of premium SMS messages or the limitations of credit cards. Instead, users enjoy frictionless direct carrier billing, charging the cost to their phone bill, without the need to register personal details. Continue reading
Bango is pleased to announce that it has launched Direct Carrier Billing (DCB) for Samsung Galaxy Apps with Telkom South Africa. This is the first Samsung DCB launch in the continent of Africa.
Telkom and Samsung have partnered with mobile payment leader Bango in order to launch the service. The service is made possible through Telkom’s Event Billing service and will enable Telkom customers to purchase Samsung applications from the GALAXY Apps store and charge it directly to their mobile phone bill or airtime, using their Samsung devices. Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience. This “frictionless” payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for credit/debit cards or to register personal details. Continue reading
In this video Gerry Tucker, CFO, Bango discusses recent progress, including the recent Samsung partnership. He explains how the Bango Platform provides a single integration point for mobile operators to activate a variety of app stores, and vice versa. The platform can handle up to 20 times the current transaction volume without any additional investment, highlighting the operational leverage. The focus for 2015 is delivering on the recently announced partnerships and driving up end-user spend.
The announcement last week that Samsung has integrated with the Bango Payments Platform, unlocking one-click payment in their app store, is important for two reasons. First it confirms that paying for content and services on the mobile phone bill is an essential component of today’s smartphone experience. Secondly, when the world’s largest smartphone maker standardizes on the Bango Payments Platform, it makes clear that the carrier billing market has reached maturity. Continue reading
Bango has signed a global agreement with Samsung Electronics Co., Ltd., one of the world’s largest technology companies and the world’s leading smartphone manufacturer.
Under the terms of the agreement Bango will provide carrier billing, collection and settlement for digital content – such as games, e-books, music and videos – purchased through the Samsung Galaxy Apps app store.
The roll-out across a wide range of countries will begin immediately and Bango will provide an update on progress in due course.
Read full announcement
Last year Softbank in Japan made it possible for a subscriber to pay for a digital iTunes voucher on their phone bill. This meant that a customer could buy the voucher from Softbank and charge it to their bill. The purchase happens through the operator sales channels, not the iTunes store, where your preloaded payment card is still used to pay for everything.
In the UK, O2 is also now offering carrier billing as a payment method for digital iTunes cards. We expect that carrier billing will be a successful addition, extending the reach of digital cards to customers who cannot easily pay through other methods. It should encourage Apple to take the big step and integrate carrier billing directly into the iTunes store. The evidence from all other content ecosystems is that when carrier billing is embedded into the store experience on the smartphone itself, it yields a big uplift in content sales.
Google has been particularly successful in boosting sales from Google Play and now has over 40 carriers offering DCB. As we announced recently, Amazon has also now taken the big step, offering carrier billing in its app store to customers in Germany for the first time.
All of these cases are strongly supportive of carrier billing, underlining again that it is a versatile and truly global payment method for the digital age.