Last year Softbank in Japan made it possible for a subscriber to pay for a digital iTunes voucher on their phone bill. This meant that a customer could buy the voucher from Softbank and charge it to their bill. The purchase happens through the operator sales channels, not the iTunes store, where your preloaded payment card is still used to pay for everything.
In the UK, O2 is also now offering carrier billing as a payment method for digital iTunes cards. We expect that carrier billing will be a successful addition, extending the reach of digital cards to customers who cannot easily pay through other methods. It should encourage Apple to take the big step and integrate carrier billing directly into the iTunes store. The evidence from all other content ecosystems is that when carrier billing is embedded into the store experience on the smartphone itself, it yields a big uplift in content sales.
Google has been particularly successful in boosting sales from Google Play and now has over 40 carriers offering DCB. As we announced recently, Amazon has also now taken the big step, offering carrier billing in its app store to customers in Germany for the first time.
All of these cases are strongly supportive of carrier billing, underlining again that it is a versatile and truly global payment method for the digital age.
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On 29 September 2014, Bango announced a conditional Firm Placing, Placing and Open Offer of up to 6,250,000 New Ordinary Shares at 96 pence per share to raise up to £6.0 million before expenses.
Read the associated Circular to Shareholders here
Read full announcement
Bango today announces its unaudited Interim Results for the six months ended 30 June 2014.
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The Bango Payments Platform has today been shortlisted in the Mobile Money category for Meffys 2014.
The dinner and award ceremony will be held on November 19th in San Francisco, as part of MEFs Global Forum 2014. Bango is one of five companies worldwide to be shortlisted in this category by the judging panel. The five finalists are:
Mobile Money Category
- Bango for The Bango Payment Platform
- Barclays for Barclays Mobile Banking
- Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money
- Personal Capital for Personal Capital
- Smart e-Money, Incorporated for Mobile Cash Transfer Program
This is excellent news –The Meffys are the highest profile awards in the mobile industry.
Comments on Bango’s Amazon announcement earlier today.
Investors have been in touch with Bango this week to ask for more details about the announcement that we’re working with Amazon on launching carrier billing for the Amazon App Store.
First clarification – Bango carrier billing is now LIVE for some Amazon customers in Germany. This comes from the work Bango has been doing with Amazon in the nearly 3 years since the December 2011 announcement of an agreement. Some Telefonica O2 customers in Germany now have a “click to pay” option which will charge a purchase from the Amazon App Store to their phone bill. The Bango Platform is being used by Amazon to process these payments.
Secondly – we have released this investor update to ensure that all investors could become aware of this significant milestone. An increasing number of people were starting to see the charge to bill capability, the first time it has been offered by Amazon, and we anticipated that screenshots and other information would very soon get into the public domain.
We don’t comment on our partners’ business plans, our role is to provide the technology that enables carrier-billed payments to be delivered on a global scale, with the quality of user experience that Amazon customers – for example – have come to expect. This is why our update this week did not include any further commentary about Amazon’s plans for carrier billing.
Bango is now providing carrier billing to Google, Amazon, Microsoft, BlackBerry, Samsung, Mozilla and others. This is significant for the total value of the “app economy” particularly in the Android smartphone world where Bango powers the platform provider (Google), the leading smartphone maker (Samsung) and now the first entry by the global giant in internet retailing (Amazon).
Bango is pleased to announce that it is working with Amazon and Telefónica Deutschland for carrier billing services on Telefónica’s network in Germany. The service will be deployed gradually through next year on certain Amazon mobile applications running on Telefónica devices in Germany.
In December 2011, Bango announced that it was working with Amazon Inc. (NASDAQ: AMZN) to provide mobile payment services.
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Bango today hosted a teach-in for institutional investors at Cenkos Securities in London. The presentation, which provides an overview of the advantages of Direct Operator Billing and the cycle of integrating app store and MNOs with the Bango Platform, can be viewed here.