Bango Strategy Day 2020

Watch the highlights from the Bango Strategy Day 2020 held in London, UK on 28 January, 2020.

View the Bango Strategy Day 2020 presentation here.

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Bango Strategy Day 2020

View the presentation from the Bango Strategy Day 2020 held in London, UK on 29 January, 2020.

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PERL note: “Expanding the ecosystem to drive growth”

Download the latest Progressive Equity Research note, ‘Expanding the ecosystem to drive growth’.

“The combination of 1) growth in end-users, 2) new payment routes, 3) more merchants joining the platform and 4) increased volumes of customer insight data have driven impressive growth in the business over the past five years. With the platform seeing increasing momentum in all four growth drivers and highlighting our expectation that EUS will double once again in 2020, we continue to believe that Bango’s growth prospects remain bright.” – Progressive Research

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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PERL note: “DCB for YouTube in the USA”

Download the latest Progressive Equity Research note, ‘DCB for YouTube in the USA’.

“Bango recently announced that OTT media providers were a key area of focus for growing End User Spend (“EUS”). With DCB for YouTube TV, Bango gains further traction in the streaming market. Note, Bango has existing relationships with Amazon Prime Video, Netflix and Spotify.” – Progressive Research

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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Proactive Investors video: Anil Malhotra hails partnership with app intelligence firm MobileAction

Anil Malhotra, Chief Marketing Officer at Bango speaks to Proactive London’s Andrew Scott about the recently announced partnerships with MobileAction, the app intelligence and optimization firm and NHN ACE, the South Korean big data digital advertisement company.

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More about the Bango & NHN ACE announcement

The recent announcement of a deal between NHN and Bango caused a lot of interest among app developers and payment providers – especially in Korea.

This post is to help explain the commercial and strategic benefits to Bango shareholders.

The Bango virtuous circle strategy is a unique and powerful one: Use the data collected during payment processing to drive marketing efficiency and therefore accelerated growth for merchants which in turn  generates more payments.

Hundreds of millions of dollars of payment requests flow through into the Bango platform. Provided the Bango payment partner – such as a mobile operator – has consent to allow that data to be used  to improve user experience by better targeting of marketing, Bango uses its technology to generates audiences of paying users that are offered to app developers via Bango Marketplace.

The partner shares the data revenues and the user of the audiences get upto 9x more effective marketing – driving faster revenue growth. A thriving ecosystem gets stronger.

At the Bango Strategy day in January 2019, Bango explained how the Bango platform is not restricted to Direct Carrier Billing payment data. It already processes wallet payments in Japan and elsewhere, and also can potentially accept payment data from other payment processors to process and then offer through Bango Marketplace.

This is the first announcement with a partner that has data from apps where payment is with the user’s credit card. A user with a history of in-app spending using a credit card or DCB is definitely a more valuable user to an app developer than a user who has an unknown payment history.  That’s why NHN ACE and Bango expect app developer/marketer interest in Bango Audiences that are created by Bango using NHN ACE data.

Think of the new data partnership as a way to add fuel to the data monetization part of the virtuous circle, which drives more merchant marketing and then more payment volume that is processed by Bango directly or by other methods.

 

A win for everybody in the Bango circle: Merchants, Payment Partners, Users and Bango.

The news has been well received in Korea.
For example here and here

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PERL note: “Bango Resale – Enabling OTT Media Players to Acquire Billions of Customers”

Download the latest Progressive Equity Research note covering Bango Resale.

“Bango Resale technology gives its partners the ability to market third-party products and services alongside their own. With a reach of over 2bn subscribers – over a quarter of the world’s population, we believe that resale could represent a material incremental growth opportunity for Bango.”

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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Proactive Investors video: Bango PLC reports strong performance across the business in 2019

Chief Marketing Officer at Bango, Anil Malhotra sat down with Proactive Investors Andrew Scott to discuss the recently announced Interim Results.

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2019 Interim Results video

Following today’s 2019 Interim Results announcement, watch Bango CFO, Carolyn Rand and CEO Ray Anderson talk through the financial and operational highlights. Covering:

  • Success of the payments business with the fifth consecutive year of growth in EUS of more than 100%
  • Growth in demand for Bango Marketplace
  • The new Bango technology that has opened-up the 3Bn+ pre-paid mobile market to OTT media companies

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PERL note: The virtuous circle strategy continues to deliver

Download the latest Progressive Equity Research note covering today’s 2019 Interim Results.

“With strong synergies between mobile marketing and mobile payments, the Bango strategy creates a virtuous circle, by increasing the customer base to generate more payments, this attracts more merchants, which attracts more customers. The addition of the data business supercharges this process. More customers = more customer insight data = more effective marketing which grows the customer base more rapidly, generating more payments and more data.”

All forecasts contained within represent the views of Progressive Research, not of Bango or other analysts covering Bango.

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